Thursday, December 10, 2009

Advertising Rebound Riddle

The Wall Street Journal really got my attention this morning.

No, not because of some riveting story.

Rather, because when I picked up the blue bag it comes in -- it's my one remaining paper subscription, and only because I could use frequent flyer miles to pay for it -- it was twice as thick as usual.

Hmm, I thought, is that evidence of a so-far awfully quiet advertising rebound?

Nah.

The snowstorm held up delivery yesterday, so today's delivery bag included both the Wed. and Th. papers.

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