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Showing posts with label marketing verbiage. Show all posts
Showing posts with label marketing verbiage. Show all posts

Friday, September 24, 2010

Define, "Everything"

"This Home Has Everything" -- Really?

The pitch for the Broker Open (earlier this week) was certainly alluring: 'Beautiful Cape Cod, Absolute Move-in Condition; this home has everything!'

In fact, the home did have a long list of nice features, updates, etc.

But "everything?"

Not unless you consider a one-car garage -- disclosed a little further down -- to be an amenity (most Buyers decidedly don't).