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Showing posts with label seller psychology. Show all posts
Showing posts with label seller psychology. Show all posts

Tuesday, June 22, 2010

"The First Cut is the Deepest?" Not in Real Estate

Seller Psychology

I would have given you all of my heart
But there's someone who's torn it apart
And she's taken just all that I had
But if you want I'll try to love again
Baby I'll try to love again but I know

The first cut is the deepest
Baby I know the first cut is the deepest

--Rod Stewart, "The First Cut is the Deepest" lyrics

Is the first cut the "deepest"-- the one that hurts the most -- in real estate?

Not in my experience (and many other Realtors').

That status seems to be reserved for the third cut, or price reduction.

It's at that point that many Sellers seem to reach their limit, and refuse to reduce their price anymore.

Sometimes that patience (stubbornness?) is rewarded . . . sometimes it isn't.

Monday, May 17, 2010

Selling Hurdles -- Financial & Psychological

The Psychology of a Spurned Offer

Sometimes, financial considerations prevent home owners from selling.

If they owe more than their home is worth, they must either be able to write a check for the shortfall at closing, or, persuade their lender(s) to reduce the mortgage balance.

However, such "underwater" home owners only account for a slice of the Twin Cities housing market today.

What accounts for all the "above water" homes that seemingly linger on the market month after month (and in some cases, year after year)?

By definition, such Sellers don't need to sell; otherwise, they would have.

In Realtor-speak, such Sellers are said to "lack motivation."

Psychological Hurdles


Take away economics, and that leaves . . . psychology.

Sometimes the rub is what a neighbor sold their home for.

That's especially the case if the home didn't measure up to theirs.

The catch, of course, is that market conditions can and do trump home features; I can think of dozens of Twin Cities homes that sold for more -- a lot more -- three years ago than their more impressive neighbors are listed for today.

Even closer to home (sorry, bad pun) is the would-be Seller who turned down an offer above their current asking price earlier in the listing.

In fact, I just heard about an Edina home, now under contract for $900k, that had been on the market for over 2 years, starting at over $1.2 million.

Along the way, the owner apparently rejected two such offers -- one for $1.1 million, and another, later one for $1 million.

You'd guess that they have plenty of company (albeit at less lofty prices).