"Was it Good for You, Too?"
It's always a treat to be able to engage in a little early morning, "pushing and shoving" :) with my wife.
"Grunt!" . . . . "Push!" . . ."I'm getting closer!" . . ."Just a little more!!"
Finally, the combination of salt and my yeoman pushing freed our minivan from the snowdrift at the mouth of our driveway.
What did you think I was talking about??
Showing posts with label snowstorm. Show all posts
Showing posts with label snowstorm. Show all posts
Tuesday, February 9, 2010
Thursday, January 7, 2010
Weather (& Buyer Traffic) Patterns
The Car Wash Model
No, it's not good for showings, or broker and Sunday open house traffic, when the weather is especially frigid, or a snowstorm temporarily shuts things down. In other words . . . today (at least in the Twin Cities).
But experienced Realtors know that it doesn't really matter, for two reasons:
One. It all averages out.
Two. Concentrated activity is better than diffuse activity.
What do I mean by that?
If 20 people are going to come through my open house, my druthers would be for them to all show up at the same time.
That way, there's a buzz, and buzz heightens interest. Heightened interest, of course . . . . leads to offers!
Think of it as the "car wash" model: the longer the cold snap, the longer the line of cars -- er, prospective buyers -- when there's a thaw.
P.S.: the same principle helps explain why FSBO's sell their homes for much less than Realtors do (statistics suggest about 15%). Instead of "collecting" prospects' names and concentrating interest ahead of their market debut, they deal with them one at a time, diffusing interest.
Building prospect awareness and anticipation is precisely why good Realtors spend a lot of time and energy promoting their "pre-lists."
No, it's not good for showings, or broker and Sunday open house traffic, when the weather is especially frigid, or a snowstorm temporarily shuts things down. In other words . . . today (at least in the Twin Cities).
But experienced Realtors know that it doesn't really matter, for two reasons:
One. It all averages out.
Two. Concentrated activity is better than diffuse activity.
What do I mean by that?
If 20 people are going to come through my open house, my druthers would be for them to all show up at the same time.
That way, there's a buzz, and buzz heightens interest. Heightened interest, of course . . . . leads to offers!
Think of it as the "car wash" model: the longer the cold snap, the longer the line of cars -- er, prospective buyers -- when there's a thaw.
P.S.: the same principle helps explain why FSBO's sell their homes for much less than Realtors do (statistics suggest about 15%). Instead of "collecting" prospects' names and concentrating interest ahead of their market debut, they deal with them one at a time, diffusing interest.
Building prospect awareness and anticipation is precisely why good Realtors spend a lot of time and energy promoting their "pre-lists."
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