The Brilliance of Redbox

(Foot) Traffic Driver

If you've stepped foot in (or in front of) a Byerly's, McDonald's, or a zillion other retail outlets in the last two years or so, you've undoubtedly seen them: big, red kiosks with the name "Redbox" on them.

Each one is stocked with the most popular 100 or so DVD's, which rent for $1 a day.

In an age of online, instant everything, isn't that, well, kind of anachronistic?

Only until you realize -- after your 3rd trip to Byerly's in as many days -- that you seem to be setting foot in their store a lot more often.

And leaving with at least a couple items each time that you didn't know you needed (conveniently, the weekly coupon display is just steps from the Redbox kiosk :)