"$4.30 For a Tiny Slice of Poundcake??"
Even by New York's inflated prices, "430" ($4.30?) for the tiny slice of marble pound cake at Starbucks seemed like a rip(off).
It turns out, that's the number of calories, not the price.
In fact, everywhere you go in New York, there are now two numbers displayed: the price, and the number of calories.
Here's a bet: Minnesota will be doing this sooner rather than later (or does it already, and I've never noticed??).
P.S.: here's a shorthand for whether the kind-of-crazy looking New Yorker, talking to themselves, is really crazy -- or just talking on their (blue tooth-enabled) cell: in the subway, they're definitely crazy. Above ground . . . the odds are that they aren't.
Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts
Saturday, August 7, 2010
Thursday, June 4, 2009
Recession Casualty: Pretense
Starbucks vs. Burger Jones
One restaurant doesn't exactly make a trend, but the new burger joint new Lake Calhoun -- aptly named "Burger Jones" -- appears to be embracing an anti-Starbucks marketing strategy.
So, forget Starbucks' "Tall," "Venti," and "Grande" for "Small," "Medium," and "Large" (or, is it the other way around?).
If you order a burger at Burger Jones -- and that's pretty much what people do -- the choices aren't "rare," "medium," and "well-done," or gradations thereof.
The choices are: "some pink" and "no pink."
One restaurant doesn't exactly make a trend, but the new burger joint new Lake Calhoun -- aptly named "Burger Jones" -- appears to be embracing an anti-Starbucks marketing strategy.
So, forget Starbucks' "Tall," "Venti," and "Grande" for "Small," "Medium," and "Large" (or, is it the other way around?).
If you order a burger at Burger Jones -- and that's pretty much what people do -- the choices aren't "rare," "medium," and "well-done," or gradations thereof.
The choices are: "some pink" and "no pink."
Labels:
Lake Calhoun,
marketing trend,
recession,
Starbucks
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