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Showing posts with label USA Today. Show all posts
Showing posts with label USA Today. Show all posts

Sunday, June 7, 2009

Housing Headline du jour

"Home Prices May Fall Further"
--generic headline discussing the housing market

Whenever I see a "non-headline" headline like this, it reminds me of a colleague's comment about an ad for income property a few years ago. Along with the property's asking price, key stat's, etc. was this language: 'rents could be higher.'

To which my colleague riffed, without missing a beat: ' . . . and they could be lower, too."

So, yeah, home price may fall -- or, they may rise!

Sort of sums up the options.

P.S.: in the same vein, years ago National Lampoon ran a spoof of USA Today, which raised (lowered?) banal headlines to an art form. Example: 'Puppies . . Dogs of the Future?"