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Sunday, June 7, 2009

Housing Headline du jour

"Home Prices May Fall Further"
--generic headline discussing the housing market

Whenever I see a "non-headline" headline like this, it reminds me of a colleague's comment about an ad for income property a few years ago. Along with the property's asking price, key stat's, etc. was this language: 'rents could be higher.'

To which my colleague riffed, without missing a beat: ' . . . and they could be lower, too."

So, yeah, home price may fall -- or, they may rise!

Sort of sums up the options.

P.S.: in the same vein, years ago National Lampoon ran a spoof of USA Today, which raised (lowered?) banal headlines to an art form. Example: 'Puppies . . Dogs of the Future?"

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