That Would Be . . ."Cash"

(More) NY Trivia

Some more stray, NY trivia I noted as my week off here winds down:

--Apple's smash-hit retail stores have competition -- kind of -- from Samsung.

The company's store in the Time Warner Center features a hip sales staff (all wearing Samsung t-shirts); lots of cool, interactive technology; and a store full of patrons (mostly teenage boys) engaged in using same.

Somehow, however, it seemed to lack the electricity characteristic of Apple's stores.

--This message on a diner menu: 'we readily accept the following for payment: American currency, both paper and coin (cash only).

--This license plate on the back of what was clearly a Realtor's car: 'ABClosing' (stands for "always be closing"). Still not as good as mine: 'MY RLTR," as in, "there goes my Realtor."

--Coney Island (still) has an exhibit for a "tattooed lady" -- presumably covered from head to toe. It's hard to believe that that's finding any takers, though: you can see that (and more) for free just walking up and down the boardwalk.

--Earlier this week I took my two sons to see the Intrepid, the World War II aircraft carrier that is now a floating museum, parked at a pier on Manhattan's West Side.

At 900 feet, it's as long as the proverbial 3 football fields. But that metaphor doesn't really do it justice.

Instead, imagine an 75 story building tipped on its side, and floating in the water.

Back in Minneapolis this weekend!

"Out of Bounds" Showing Directions

Showing Directions as
Marketing Strategy

One of the most famous lines in sales is "always be closing" ("ABC").

Less well-known -- but equally important -- is "always be marketing."

I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs.

"Out of Bounds" Showing Directions

Prior to meeting clients to tour "For Sale" homes, Realtors will typically print a map with all the homes they'll be visiting.

However, once the Realtor gets close to a particular home, it's common to consult the MLS listing info and follow the listing agent's directions.

Which I did.

About halfway through my (especially scenic) drive through Cedar Pass -- a newer, upper bracket neighborhood in Minnetonka -- I realized what the listing agent was up to.

On the west side of the "For Sale" home -- the more convenient and closer approach -- is a neighborhood of older, more modest homes.

On the east side is Cedar Pass.

Best foot forward, indeed.

P.S.: And no, I don't think such a tactic is out-of-bounds (pun intended); it's actually very good marketing!