Price - Terms = Price

The Factor in Selling a Home Today

If you have a choice between price and terms . . pick terms.

--famous real estate line

Once upon a time, when mortgage rates were in the stratosphere, "terms" -- specifically, financing terms, if the Seller was providing it -- were everything in real estate deals.

Fast forward to today's environment of free money (for banks) and very, very cheap money (for home Buyers with decent credit).

Once a listed home is well-staged, photographed, and otherwise well-marketed . . . the only factor that's left is price (that insight per City Lakes Office Manager Josh Kaplan).

Low Interest Rates for Savers

1.5% in Really Big Type is Still . . . 1.5%

Just a heads up to whoever writes the marketing copy for banks advertising "fat" interest rates on their saving deposits, CD's, etc.:

1.5% in really big type is still just 1.5%.

And it doesn't matter how pleased the actors in the ads look.