"59' Lakeshore" vs. "Waterfront"

"Full Service" vs. "Discount" Realtors

Much attention is paid to what Realtors get paid.

A lot less to what services they perform for that money.

The reality is that there is no such thing as a "discount Realtor" offering full service. Rather, what they offer is more properly called "limited service."

What do I mean by that?

To pick just one detail -- and real estate involves hundreds of them -- a discount Realtor will put up a "For Sale" sign in your front yard.

A full service Realtor will add a sign "rider" that reads "waterfront" to draw attention to the otherwise invisible lake in back.

A great full service Realtor will have a custom rider made up that says "59' Lakeshore."