Real Estate's Most Overused Word

"[Fill in the Blank] Opportunity!"

To overuse something is to devalue it.

So, what is arguably the most overused word in real estate today?

"Opportunity" (followed by the obligatory exclamation mark).

As in:

--Rare opportunity!
--Wonderful opportunity!
--Great opportunity!
--Investment opportunity!
--Don't miss your opportunity!
--What an opportunity!
--Opportunity knocks!
--Seize the opportunity!
--Renovation opportunity!
--Rental opportunity!
--Perfect opportunity!
--Once-in-a-lifetime opportunity!
--Fantastic opportunity!
--Excellent opportunity!
--Turnkey opportunity!
--This is your opportunity!
--Nice opportunity!
--Equity opportunity!

Plus, of course, that old Realtor-to-Realtor staple: 'open house opportunity.'

You get the idea.

Jeez, guys, how about some non-cliche sales verbiage??

To paraphrase Thomas Friedman, Realtors never miss an opportunity to use the word "opportunity."

P.S.: how about this one: 'not-so-rare opportunity?'