Home Pricing: 'the Tilt Factor'

Pinball Wizard . . . or Dunce?

The analogy is lost on anyone under 30 -- too many electronic video games -- but I like to invoke something called "the Tilt Factor" in pricing my clients' homes.

By that, I mean that it's fine to be aggressive, and pick a price at the high range of what the "Comp's" suggest is fair market value.

In pinball parlance, that's equivalent to jiggling the machine to get the pinball to move a scooch to the left or right.

However, if you overshoot that range -- i.e., shake the pinball machine too aggressively -- you "tilt," and the game's over.

The same's true in real estate . . .