My blog has moved! Redirecting...

You should be automatically redirected. If not, visit http://rosskaplan.com and update your bookmarks.

Thursday, December 10, 2009

Advertising Rebound Riddle

The Wall Street Journal really got my attention this morning.

No, not because of some riveting story.

Rather, because when I picked up the blue bag it comes in -- it's my one remaining paper subscription, and only because I could use frequent flyer miles to pay for it -- it was twice as thick as usual.

Hmm, I thought, is that evidence of a so-far awfully quiet advertising rebound?

Nah.

The snowstorm held up delivery yesterday, so today's delivery bag included both the Wed. and Th. papers.

No comments: