"Your Chance to Enhance"

Eye-Catching Marketing

If you want to get the attention of Realtors who receive dozens of emails a day pitching new listings . . . it helps to have an eye-catching title.

The ideal title is creative and original without being (too) gimmicky.

Want a good example?

The email I received this morning titled, "Your chance to enhance."

Much better than the usual fare: 'just needs your remodeling touches"; "great opportunity to build equity"; and euphemisms like "meticulously cared for by original owner."