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Thursday, October 7, 2010

"That was nice. Now let's see the other 599."

The Downside of Customization

That's what I can imagine some unlucky Manhattan rental broker hearing from their client as they show units at 8 Spruce Street (formerly known as "Beekman Tower," Manhattan's tallest residential building -- and the subject of an August City Lakes post, "Frank Gehry and the Bilbao Effect").

How come?

While the 76-story building has 900 rental units, it has 600 different floor plans.

Can you say, "group tour?" (or, "let me show you some blueprints?").

As a practical matter, you'd guess that the variations are slight.

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