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Wednesday, February 10, 2010

Why is the Buyer's Agent Called the "Selling Agent?"

"Real Estate Terminology 101"

One of the confusing things about real estate is that, once a deal closes, the Buyer's Agent is called the "Selling Agent."

Isn't the Listing Agent, representing the Seller, the "Selling Agent?"

Well, no.

Think of it this way: the Buyer's agent is selling something (besides the house) -- namely, the Buyer's offer.

Just like every home, every offer has strengths and weaknesses.

It's the job of the Buyer's -- er, Selling -- agent to play up the strengths, and defuse and/or minimize the weaknesses.

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