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Tuesday, March 23, 2010

"Drip" Marketing? How about "Spray?"

Synonyms for "Drip":
'Spray,' 'Drizzle,' 'Bombard'

Thanks to technology, I can now automatically send everyone whose email address I know -- and my Rolodex has 1,900 names -- a weekly (or daily, or hourly!) real estate "update."

But I don't.

That's because they're annoying and impersonal.

Speaking (only?) for myself, I like to practice what I'll call the "Golden Rule" of marketing: if I don't want to receive something myself, I won't subject others to it.

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