My blog has moved! Redirecting...

You should be automatically redirected. If not, visit and update your bookmarks.

Monday, September 13, 2010

(The Problem with) Blind Solicitations

"Would You Consider Renting?"

Through the years, I have in rare instances sent a blind mailing on behalf of a client who had seemed to exhaust all other possibilities.

Typically, they were interested in either a very specific style of home, a very specific neigborhood -- or both.

And were under a time deadline.

Junk Mail

While such letters invariably do elicit some bites, the problem is motivation: if you ask someone who wasn't contemplating selling or renting whether they'd consider selling or renting, they have a funny way of coming up with a price that's WAY above market.

Or -- after prolonged, time-consuming negotiations -- back out.

Bottom line?

The best way to be sure someone's home is really on the market -- either for sale or rental -- is that . . . it's already on the market (on MLS, Craig's List, "For Sale" and/or "For Rent" signs in front, etc.).

No comments: