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Tuesday, September 7, 2010

"Agent Remarks" by Ross Kaplan

Proposed Book Title

I know you're supposed to come up with the book before you come up with a title, but never mind.

If I ever write a real estate book -- and with something like 1,500 blog posts under my belt, I probably already have -- I know what I'll call it: 'Agent Remarks.'

That's a very "inside baseball-y" reference to how home information is presented on MLS.

In one field, called "Public Remarks," the agents extol all the home's virtues.

Meanwhile, in the field immediately above, called "Agent Remarks" -- intended only for agents -- they provide any 'dish': available selling bonuses, the Seller's true circumstances and motivation; a (more) honest assessment of the home's strengths and weaknesses.

P.S.: and if you're a Realtor reading this blog, remember that everything I write is copyrighted, and that I'm friendly with lots of the attorneys I used to practice corporate law with.

That would be Moss & Barnett -- not just very good lawyers but also "mentches" (Yiddish for "good, principled people"). You're welcome for the plug, guys . . .

P.P.S.: As any Buyer who's ever worked with me will vouch for, I always print out what Realtors call the "Unabridged Full" MLS report for my clients, so that they see and know everything I do.

Hmmm . . . "Unabridged Full . . . I think I know what to call the sequel!

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